What he meant was this. If you write your goals down, you will have much more of a chance of achieving them than if you do not.
Today, almost 30 years later, I remember this statement, and I use it in my business. At the beginning of each year I write down my goal for the turnover for my business for the year to come. This number sits at the top of my whiteboard in my office in BIG red letters and looks just like this - 2017-18 UPCYCLED & CO. TURNOVER GOAL - $ with the number to follow.
Now what's interesting here, is that when we set our goals they will often feel totally unachievable, and that's a good thing. Why is it a good thing? Because it makes you work to get there, it makes you think about how you can achieve that goal, it makes you continue to have to come up with new ways to market your business, with new products to sell and so on. Without this stretch, you will never get yourself into the frame of mind you need to be in. You need to be continually thinking about how you can improve, grow and develop your business - that is the life of a business owner.
In terms of business turnover goals, another thing I have started to do in the last six months is set a daily sales goal. This goal I have on my whiteboard, but I also have it as the name of a folder in my email inbox, so that I see it every day. There is nothing in that folder, it's just a place that I decided to write that goal to give myself visibility of it on a daily basis - it's just one of the crazy ideas I came up with!
If you're skeptical about writing goals down... why not try it? I dare you.
Take a whiteboard marker or a pen and paper and write down your annual financial goal for your business's turnover and put it where you can see it often.
Here's a few things you will want to think about when you set your goal:
1. Make it clear. Be sure to write down the year (2017-18 as above), what it is for (Upcycled & Co. Turnover Goal), and the amount in $.
2. Make it a stretch. Whilst you do need to be realistic, make sure it challenges you too.
3. Make it a habit. Remind yourself regularly of what your goals is.
Now, work out how much you will need to sell to achieve your goal - how many products or how many services. This will help you to see that it is achievable, and sometimes it will help you to see that maybe you could even increase your goal.
Your next step is to start to work on believing you can do it, and I will talk to that one in a blog post soon.
For now, let me ask you a question: What is stopping you writing down your business turnover goal?
Let me know in the comments. In the meantime, come over to join the conversation on Facebook.
Until next time,
p.s. Oh and by the way - I'm on track to smash my 2017-18 turnover goal by 50%!