Last year I had been using Facebook ads to sell my Upcycled & Co. furniture painting workshops and paint, and they'd become very successful towards the end of the year. Now the success didn't come overnight, but it did come after investing in Facebook Ads Training, and then experimenting with and tweaking audiences until I hit the sweet spot.
At the end of the year I noticed things changing a bit and I wasn't having as much success. After a bit of exploration, and in talking to a number of experts, I discovered that typically early December until mid January is a period of time when Facebook Ads are more expensive. A good thing to learn.
Whether it's building a business, carrying out a busy corporate job or running a crazy-busy family life, we all need time out.
Getting away from our usual environment, if only for a 30 minute meditation, a short walk or watching a movie, it will give us a different perspective.
For me, it's gardening, time at our local beach reading, a walk or watching a few episodes of Netflix. But these are things I need to ensure I schedule into my week, otherwise I can always find something to be doing; a business never closes for the owner.
If we can put space between our doing, we will have the time to reflect, to feel, and therefore to grow.
For many, many years I have read personal development books. With each new one I learnt a whole new set of ideas, and many showed me new ways of thinking.
Back in the early 90s I started reading some of Jack Canfield's books. From memory, the first was Chicken Soup For The Soul, which I thoroughly enjoyed. Each story was inspiring and gave me hope that I too could achieve some of my dreams. After this I went on to listen to many of Jack's audio tapes (yes, the old cassette tapes were the thing then), again each leaving me feeling inspired and eager to make change in my own life.
In all of Jack's work there were many lessons and many ideas. The one that sticks out the most is this, a short statement Jack made - If you think it, ink it.