There are many, many blogs, videos, Facebook LIVEs and posts about this topic, but it's one I wanted to cover nonetheless.
I think the biggest thing I have learnt about growing a Facebook following, is the importance of consistency. Without a doubt, being consistent is the most critical thing. If you're not working hard, and being consistent on Facebook to improve your reach, you may as well not be there.
Okay, so what do you need to do?
Here's a list of things I've done to grow my following to 10,000 Likes in 18 months:
Always be mindful of the fact that you are serving your audience. Your job is to offer great value, all of the time. Allow your audience to get to know you, engage with them and they will get to know, like and trust you. Once they do that, they will buy from you.
Question: What has worked for growing your Facebook audience?