Last year I had been using Facebook ads to sell my Upcycled & Co. furniture painting workshops and paint, and they'd become very successful towards the end of the year. Now the success didn't come overnight, but it did come after investing in Facebook Ads Training, and then experimenting with and tweaking audiences until I hit the sweet spot.
At the end of the year I noticed things changing a bit and I wasn't having as much success. After a bit of exploration talking to a number of experts, I discovered that typically early December until mid January is a period of time when Facebook Ads are more expensive. This is due to the fact that major brands spend enormous amounts of money on ads during this period and my little $10 per ad per day just doesn't get a look in. At that point I decided to turn my ads off for a month until I was back at work mid January.
Now me being me, after Christmas I started thinking about my ads again. It was nothing other than a gut feeling that went like this, "Maybe I should try an ad". Remember I'd been told by a number of people that mid January was the time to restart. I knew, and remembered that, but I don't always do what I'm told (and you'll notice this theme if you follow this blog). Really???
So, I set up an ad, and I got two workshop bookings within hours.
It’s now 12 days later and I have had 27 workshop bookings and several paint orders.
The BIG lesson here for me is, ALWAYS FOLLOW YOUR GUT.
If I had held off until mid January to restart my ads, I would have had significantly less revenue to date for January.
Question: What success have you had after following your gut? Tell me in the comments below.